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AVA By Novalis: Pioneering Sustainable Vinyl Flooring with Circular Economy Initiatives

  • Writer: Kate Bachner
    Kate Bachner
  • Feb 12, 2024
  • 2 min read

Since 1984, Novalis Innovative Flooring has emerged as a global leader in designing and manufacturing innovative and sustainable vinyl flooring products. Their commitment to excellence is evident in the AVA range with beautiful designs, high quality products, and sustainable practices.


With their vision “Floors for the Better“, Novalis has based their sustainability strategy on three pillars: Planet, People and Community. Not only is Novalis focusing on water conservation, energy efficiency, biodiversity and circularity, but they are also implementing company-wide policies to create inclusive and safe working spaces that provide both recognition and development opportunities for their employees. Moreover, Novalis is actively contributing to their local communities to enhance the well-being of the people within them.


With AVA, Novalis offers a tailored range, specifically designed for commercial and multi-family spaces with contemporary aesthetics and innovative formats. Committed to product safety, all AVA products adhere to the most stringent standards, especially for VOC and formaldehyde emissions. With certifications such as GREENGUARD Gold, ASSURE, and FloorScore, the company prioritizes reducing harmful chemical usage and continuously improving indoor air quality.


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As product transparency and their impact on human and environmental health becomes increasingly important, Novalis has gone beyond certification. Through Health Product Declarations (HPDs), product-specific Environmental Product Declarations (EPDs), and Declare Labels, the company not only ensures consumer safety, but also fosters transparency across the entire supply chain by providing comprehensive information and promoting transparency


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Product: RSRV®


One of the overarching components of Novalis sustainability program is the transition to a circular economy. Though all AVA products are fully recyclable, not many recycling centers are equipped to process vinyl flooring. Novalis is working with industry leaders in North America and Europe to help build programs and infrastructure to facilitate product recycling. The Novalis European team has established a recycling system for post installation and residual LVT scrap, which can be collected and ground into raw material that can be used to manufacture new LVT floors.  Additionally, all AVA products produced at their China plant now include a unique QR code on the back of each piece, linking architects, designers, contractors and end-users to our Digital Product Passport (DPP). This passport enables interested parties to find important product information, including how to remove, repair and/or recycle it at the end of its life. Both of these efforts will divert a significant amount of waste from landfill, thereby reducing green-house gas emissions, energy consumption and water usage.


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Product: AVA® MRGE™


Novalis is addressing sustainability challenges with strategic innovations. Their eco-conscious supply chain and leadership in circularity extends beyond their products, positively influencing the entire vinyl flooring industry. You can find AVA products and all of their relevant sustainability information via the AVA website or directly through the ecomedes portal: ava.ecomedes.com.   

7 Comments


Sabina Babington
Sabina Babington
Jul 17

When we started reviewing sustainability requirements for a commercial project it quickly became clear that without third-party verification most of the green claims were floating in the air. Labels were there but no one could explain what they actually meant. The manufacturer insisted the flooring was recyclable but the technical documentation said nothing. Through contacts we found a team that specializes in project audits and certification support. Reached out via their website and within the first consultation it was clear which parameters actually matter and which are just marketing noise. That changed how we approached the entire supplier list.

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Jessica Mark
Jessica Mark
Jul 16

I was impressed by AVA's dedication to sustainable vinyl flooring through circular economy initiatives when I recently learnt about them from Novalis. Their strategy for cutting waste and promoting environmentally friendly products is incredibly motivating. As someone who is enthusiastic about sustainability, I value how they give equal weight to environmental responsibility and quality. Fortunately, while researching sustainable business practices, I came across the Qualitative Data Dissertation Services, which have been very beneficial for examining case studies such as AVA's. The service was ideal for my research because it offered in-depth insights into how businesses incorporate sustainability into their operations. Visit Site

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Albane Martin
Albane Martin
Jun 30

In a similar way, job seekers also need transparency when showcasing their skills and experience. That’s where professional advertising resume writing services come in—they help craft resumes that not only look polished but also highlight your value with honesty and precision.

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Ibtesam Abdullah
Ibtesam Abdullah
Jun 28

That’s really impressive! It’s great to see how AVA and Novalis are thinking not just about design but also about health and safety—especially when it comes to indoor air quality. cv editing service, we often write for professionals in construction and real estate, and more clients are asking about eco-friendly materials like this. It’s becoming a major priority now.

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Daniel O'brian
Daniel O'brian
Apr 20

Thanks for the info about sustainable flooring options, AVA by Novalis is definitely worth exploring. They're pioneering eco-friendly vinyl solutions and are committed to circular economy practices — meaning less waste and more recycling. I also recommend checking out Garage Force reviews. While they focus more on durable floor coatings, the feedback shows how important long-lasting and high-quality materials are in any flooring decision.

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