Selling Something People Don’t Know They Need with Kathleen Egan | Predictable Revenue Podcast

Sustainability in construction is no longer optional. It’s a business imperative.

Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt. However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption.

Kathleen Egan, CEO of Ecomedes, appeared on the Predictable Revenue Podcast to share insights on how businesses can turn this complexity into a competitive advantage.

WATCH NOW: https://www.youtube.com/watch?v=8JJPBTZ1wlQ