Selling Something People Don’t Know They Need with Kathleen Egan | Predictable Revenue Podcast
- Ecomedes Team
- Mar 28, 2025
- 1 min read
Updated: Sep 8, 2025
Sustainability in construction is no longer optional. It’s a business imperative.
Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt. However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption.
Kathleen Egan, CEO of Ecomedes, appeared on the Predictable Revenue Podcast to share insights on how businesses can turn this complexity into a competitive advantage.
WATCH NOW: https://www.youtube.com/watch?v=8JJPBTZ1wlQ
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Really enjoyed this episode, Kathleen’s insights on selling solutions people don’t yet realize they need were refreshingly practical. It’s a challenge many founders and marketers face, and hearing real strategies for uncovering those hidden needs was especially valuable. Thanks for sharing a conversation that’s both inspiring and grounded in real-world experience!
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Great podcast episode! It's smart how Ecomedes simplifies complex data, similar to how I use pixel flow level for clear gaming guides. Both show that breaking down tricky stuff helps everyone succeed.